- • The Salmani Architectural Code: * An analysis of the unique design philosophy that blends traditional Najdi elements with contemporary innovation, seen in projects like Diriyah and the Al Murabba district.
- • Engineering the Future (KAFD & Beyond): * A technical and aesthetic study of the King Abdullah Financial District as a model for smart, high-density urbanism and its role as a premier architectural landmark.
- • Humanizing the Metropolis: * Exploring the shift toward pedestrian-friendly environments, focusing on the Green Riyadh initiative and the Sports Boulevard’s impact on urban livability.
- • Heritage Preservation vs. Modern Function: * How historic clusters are being repurposed into vibrant cultural hubs, maintaining their "soul" while meeting modern tourism standards.
- • The Vision 2030 Landmarks: * A forward-looking look at "The Mukaab" and the New Murabba project, discussing how these "giga-projects" redefine the concept of an urban destination.
Experience Duration
Perfect For
Transportation
Price Range
Best Time to Visit
Great For
This course offers a deep dive into the architectural identity of Riyadh, a city currently serving as a global laboratory for urban transformation. Participants will explore the evolution of the city’s skyline—from the earthen roots of Najdi architecture to the glass-and-steel icons of the 21st century. The program focuses on the concept of "Humanizing Cities," examining how Riyadh is balancing rapid modernization with cultural heritage and sustainability. By the end of the workshop, attendees will understand how to interpret buildings not just as structures, but as cultural narratives that drive global tourism.
Included
- • Architectural Storytelling: Training on how to translate complex engineering concepts into compelling narratives for tourists and visitors.
- • Site Evaluation & SWOT Analysis: A hands-on exercise in assessing a district’s "tourist readiness" based on its architectural accessibility and aesthetic appeal.
- • Route Design: A collaborative session where participants design a "Signature Architectural Tour" of Riyadh, linking historical sites to modern skyscrapers.
• No prior experience is required
• Be ready for active participation
• Workshop includes group work
• Arrive on time
• Notebook and pen
• Laptop (optional)
• Creative mindset
3400 البراقية, الفوطة, Al-Riyadh, Riyadh, Saudi Arabia
